Our Story
Ellis & Co Australia was created by Helen Tonkin, after working in Australian fashion retail across a
30-year timespan.
In fashion retail, Helen has done just about everything there is in the lifecycle of a product and across most product categories, including …
Trend forecasting | Design | Fabrication | Range selection | Pattern making | Manufacture of local and offshore brands | Garment construction | Quality control | Supplier management | Visual merchandising | Retail sales
We believe there is a need for more choice in the quality fashion space – an alternate to mass production, and instead a design focus with the customer firmly in the middle.
After some time away from fashion retail to raise a family and co-create a retail consulting business, Helen decided it was time to get back to what she loves doing most – creating adorable products that stand the test of time. In January 2020, Ellis & Co Australia was launched. She credits her late mum, Norma Ellis for her inspiration.
